Bachelor of Communication (Honours) Advertising

Programme Educational Objectives (PEO)

1. Able to analyse in-depth knowledge and appreciation of media and communication concepts, theories, and applications, specifically focusing on the advertising industry.
2. Able to integrate effective interpersonal and communication skills to solve societal problems.
3. Able to execute innovative strategies and solutions to the changing media and communication technologies, policies, and structures in social, cultural, economic, and political environments.
4. Able to adapt to lifelong learning and entrepreneurial skills for academic and career advancement in relevant industries.

Programme Learning Outcomes (PLO)

1. Understand advanced knowledge in media and communication particularly used in advertising industry
2. Develop creative ideas using key communication concepts to solve various problems in advertising industry
3. Plan media and communication projects relevant to the advertising sector.
4. Develop interpersonal skills and teamwork abilities needed for advertising industry
5. Communicate with target audiences through various media platforms in a diverse landscape
6. Display digital and media information literacy through various contexts in the media and communication fields focusing on advertising industry
7. Apply systematic data analysis in the media and communication fields focusing on advertising industry
8. Demonstrate effective leadership skills in diverse, equitable, and inclusive settings focusing on advertising industry
9. Appreciate self-directed lifelong learning skills for sustainable development practices in the advertising industry
   
10. Adapt entrepreneurial skills for innovative ventures in the advertising industry
    
11. Adopt ethical standards and professional standard related to the advertising industry