2023

Public relations Awareness Week 2023

To celebrate the 18th year of the Public Relations programme, the theme for PRAW 2023 was  ‘The Coming of Age.’ The theme is to commemorate the programme numerous achievements and acknowledgement as well as to make the programme more industry relevant and driven. Following this, the department has involved secondary school students in the event to polish the potential of the next generation of prospective PR practitioners.

拉曼大学“Go Fun in Hypeventure' 23”活动

（金宝24日讯）21拉曼大学（优大）UAMP2033活动管理课程学员，日前举办“Go Fun in Hypeventure' 23”活动，旨在为了让霹雳的中学们在一系列活动下了解公关系课程，在各种游戏下发展他们的知识、智力、实践和沟通技能。

办“Go Fun in Hypeventure' 23”   优大21学生推广公关系

（金宝25日讯）拉曼大学（优大）正在学习UAMP2033活动管理课程的21名优大公关系第二组的学生，日前举办了“Go Fun in Hypeventure' 23”活动，主要是为了让霹雳州中学生了解公关系课程。

优大“皮肤希望”启动   改善患者心理经济负担

（怡宝9日讯）优大公关系生启动“皮肤希望”项目，致力改善皮肤病患者心理与经济负担。由32名拉曼大学（优大，UTAR）传播学士（荣誉学位）公共关系学生组成的企业社会责任项目-“皮肤希望”（DermaHope）目前在拉曼大学金宝校区启动。

DermaHope Soft Launching Ceremony

A collaboration between Malaysian Skin Foundation (MSF) with 32 undergraduates from Bachelor of Communication (Honours) Public Relations from Universiti Tunku Abdul Rahman (UTAR), Kampar Campus is established to organise...

CSR Project DermaHope Embarks on a Journey to Six Districts in Malaysia

The Group 1 of UTAR Public Relations Corporate Social Responsibility (PR CSR) Project 2023, "DermaHope", visited a total of six districts in their series of roadshows "Journey to the Hope" to promote the Malaysian Skin Foundation (MSF) and...

优大公关系80师生   赴邦咯岛社区服务

（金宝19日讯）配合企业社会责任项目，来自拉曼大学（优大）公关系社会责任（CSR）项目第二组（The GreenBankers）的委员们，在讲师兼项目顾问张凤薇的带领下，成功带领80人在邦咯岛举办。。。

UTAR PR CSR Project in Collaboration with Majlis Daerah Kampar to Enhance the Hygiene of the Local Community in Kampung Baru Mambang Diawan 

A Corporate Social Responsibility (CSR) project was successfully conducted on 2nd of April 2022 by 10 Bachelor of Communication (Honours) Public Relations (PR) students from Universiti Tunku Abdul Rahman (UTAR), Kampar campus entitled "Gotong-Royong: Tiada Kuman, Tiada Jangkitan".

优大启动“绿色银行计划”   推广6R原则

（金宝6日讯）拉曼大学公关系社会责任（CSR）项目第二组（The GreenBankers）委员会配合企业社会责任，启动“绿色银行计划”（Green Bank Project），推广6R原则。

优大The GreenBankers办绿库计划   时尚元素融入环保理念

（金宝8日讯）配合企业社会责任项目，来自优大公关系社会责任（CSR）项目第二组（The GreenBankers）的委员们， 在讲师兼项目顾问张凤薇的带领下成功在优大金宝校区举行了。。。

2022

PR Students Clinch Bronze Award at MPRA 2022

It was a celebratory moment for a group of 36 Bachelor of Communication (Honours) Public Relations (PR) students from the Faculty of Arts and Social Science when they were awarded the Bronze award at the Malaysia PR Awards (MPRA) 2022, held on 9 December 2022 at Aloft Hotel KL Sentral, Kuala Lumpur.

Anti-scams Exhibition

The "Anti-Scam Artwork Exhibition" held from 17 to 23 September 2022 in Econsave Kampar was successfully organised in collaboration collaboration between Department of Advertising, Department of Advertising in collaboration with the Cyber Crime Investigation Department (CCID) of Polis Diraja Malaysia (PDRM) and Malaysian Crime Prevention Foundation (MCPF).

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"Program Smart Jati Diri" Benefits 200 Standard 6 Pupils

A total of 200 Standard 6 pupils from two primary schools in Ipoh benefited from "Program Smart Jati Diri" organized by lecturers from the Faculty of Arts and Social Science (FAS), UTAR.

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Show of Creativity in Green Fashion

Students at the Universiti Tunku Abdul Rahman (UTAR) Kampar campus had the opportunity to put their creativity in fashion to the test.

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"R-Show in Kampar" 教育废物管理5R原则
R-Show in Kampar: Educating 5R Principles of Waste Management

（金宝19日讯）拉曼大学（优大）公关系企业社会责任第9组学生，与金宝县议会联手启动“R-SHOW IN KAMPAR”推介礼，以降低金宝水灾发生率。

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优大办5R服装设计赛 启发民众环保重要性
PR Students Organise R-Show to Encourage Recycling

（金宝18日讯）配合企业社会责任项目，来自拉曼大学（优大）的公关系企业社会责任（CSR）项目的第9组学生以环保5R原则为主体，展开一场可循环物品服装设计比赛。。。

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FAS Undergraduate Students Town Hall Meeting

FAS Undergraduate Students Town Hall Meeting organised by the Student Development Committee (SDC) was held for the first time on 22 July 2022 at LDK5 from 2.30pm to 4.30pm.

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Warning Signs at Waterfalls Highlight Lurking Danger

Some 37 students from Universiti Tunku Abdul Rahman (UTAR) have put up banners at the Batu Berangkai waterfalls in Kampar, Perak, to create awareness of the dangers in the recreational area. The public relations students from the Kampar campus carried our the task as part of their corporate social responsibility course project.

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Students Clean Up Kampar Village to Prevent Dengue

Some 26 Universiti Tunku Abdul Rahman (UTAR) students spent two hours cleaning Mambang Diawan New Village in Kampar, Perak. The Bachelor of Communication (Honours) Public Relations students cleared rubbish from streets and drains...

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优大与县会联办推广活动 巴刹壁画提醒减塑
UTAR PR CSR Project 2022：Kampar Zero Waste Mural Launching Ceremony

（金宝25日讯）为了在金宝区内提倡减少使用塑料活动，来自拉曼大学（优大）公关系企业社会责任（CSR）项目的第一组学生连同金宝县议会一同举办“减‘塑’•新生活”（Kampar Zero Waste）推广活动。

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U-亮书坊 重亮灯了 欢迎宋溪榴梿孩童来访

（督亚冷3日讯）由宋溪榴莲社区协会和金宝拉曼大学公关系联手开设的U-亮书坊，今日起重新启动了，当地的孩子们受促好好利用书坊，培养阅读习惯。

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培育宋溪榴梿孩子阅读兴趣 优大U亮书坊重启

（督亚冷3日讯）原定于2020年进行翻新与搬迁计划的U亮书坊受到疫情影响被迫搁置，今日在拉曼大学（优大）公关系学生的策划与执行下，成功在宋溪榴莲新村内重启并开幕，延续书坊的初衷，为当地的孩子提供一个阅读与课余活动空间，培养乡间的阅读风气。

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The Art and Science of PR in the Digital Age: 'Bold Enough to Stream'

On-going Public Relations (PR) event 'Bold Enough to Stream' (BETS) The Positioning of Public Relations is taking its balance to its craft - a combined effort between marketing's digitally-minded tactics and PR's relationship-centric strategics.

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向志愿后备警察敬礼
此文由拉曼大学公关系副教授谢碧根博士撰写

今年2月，将毕生奉献于警队的柯文泉警监离开了我们，享年96岁，他在马来西亚皇家志愿后备警察部队服务了30年。

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Education as Entertainment: Social Media Sensations 'Bold Enough to Stream'

In conjunction with UTAR 20th Anniversary, 126 students from UAMP2033 Event Management, Bachelor of Communication (Honours) Public Relations from the Department of Public Relations, Faculty of Arts and Social Science are conducting an event called 'BOLD Enough to STREAM' (BETS) - The Positioning of Public Relations (PR) Programme.

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优大公共关系学生组织企划项目   推广大众传播系公共关系课程

（金宝12日讯）为定位和推广拉曼大学（优大）大众传播系公共关系课程，金宝优大公共关系学生组织“BOLD Enough to STREAM”（BETS）企划项目，希望通过这项活动，提升大众对公共关系课程的认知并宣导其重要性。

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2021

UTAR PR Students Organise PR PALette 2021

The PALette 2021: Wired-In 2nd Communication and Public Relations was launched on 27 March 2021 via Facebook Live. It was jointly organised by the School of Multimedia Technology and Communication from Universiti Utara Malaysia (UUM) and the Department of Public Relations parked under Faculty of Arts and Social Science (FAS) of UTAR Kampar Campus. .

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FAS PR Students Bring Forth Awareness on SDGs

A virtual Corporate Social Responsibility (CSR) Campaign was recently launched with its first event falling on 13 March 2021 and the last on 2 April 2021. The event was organised by UTAR Bachelor of Communication (Honours) Public Relations (PR) undergraduates, earlier this year during the January Trimester.

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Being Frontliners and Backliners
by Assoc. Prof. Dr. Cheah Phaik Kin

In conjunction with Police Day, the writer highlights the efforts of the police and the volunteers in their war against Covid-19.

**Dr Cheah's story was published in three newspapers in different languages. 

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2020

PR Students Demonstrate their Advocacy for CSR

With actions speaking louder than words, a series of Corporate Social Responsibility (CSR) activities, organised by a group of 49 Bachelor of Communication (Honours) Public Relations (PR) students, proved impactful, when the participants learnt about matters concerning the economy, environment, and social demands of the local communities. 


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Police Day: A Stirring Salute to Our Heroes in Blue
by Assoc. Prof. Dr. Cheah Phaik Kin

The doors suddenly flung open and a panic-stricken lady stood still at the entrance of our balai. The usual hustle and chatter at the balai enquiry counter came to an abrupt halt as if time had stopped.

I held my breath. All the other police officers looked up, gazed at her, and awaited her response in suspense.

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A Heart for the Community

Universiti Tunku Abdul Rahman's (UTAR) social responsibility projects cover a diverse range of activities, in support of the community.

The UTAR Faculty of Arts and Social Science's (FAS) Department of Public Relations (DPR) in collaboration with DSSC Kampar, organised a series of community outreach programmes.

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Voyage of Discovery and Exposure

Mr Mohd Yusof Zulkefli presented his ideas during the Discussion Group meeting at the ship for Southeast Asian and Japanese Youth Programme.

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2019

PR Awareness Day 2019

Faculty of Arts and Social Science’s (FAS) Department of Public Relations (PR) organised its inaugural PR Awareness Day 2019 at Grand Kampar Hotel on 23 October 2019.

Besides promoting UTAR as one of Malaysia’s leading private higher learning institutions offering quality programmes, the PR Awareness Day was also a platform for the academics to foster closer ties with the industry experts, as well as to deepen current students’ understanding on the PR industry’s expectations. 

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Gold & Silver Award for Department of Language and Linguistics Staffs in Innovation Competition 

THREE (3) staffs from DLL; Ms Siti Ummaizah binti Meor Musa (GOLD), Ms.Kristina Francis (GOLD) and Ms.Nur Aizuri Binti Md Azmin (SILVER) received award for their outstanding achievement in the International Summit of Innovation & Design Exposition 2019 (InSIDE 2019).

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Learning on Communication and 4IR

In conjunction with the three-day WOW Kampar 2019 carnival, the 1st Communication and Public Relations Seminar 2019 was held at Grand Kampar Hotel on 31 March 2019.Complementing the carnival’s diverse and enriching activities, the seminar was jointly organised by UTAR Faculty of Arts and Social Science (FAS) Department of Public Relations (PR), Universiti Utara Malaysia (UUM) and award-winning company ROOTS PR.

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Dapur Jalanan JR

This event was set up t o provide a platform for UTAR staff to interact with local community and t o create awareness about the importance of community project by involving both FAS academic and non-academic staff.


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ADTANK 2.0: Insight to Understanding Creative Advertising

The ADTank 2.0 was organised by the Department of Advertising of Faculty of Arts and Social Science (FAS) on 21 March 2018 at UTAR Kampar Campus.

Present at the event were FAS Dean Dr Lee Lai Meng, FAS Deputy Dean for Academic Development and Undergraduate Programmes Dr Khor Kheng Kia, and speakers Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA) Academic Muhammad Rasfan Haji Abu Bakar, Ong Min Ho from Jet Fynn Photography and Cheah King Tjun from Lost World of Tambun, along with students and staff.


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2018

UTAR Research team wins Best Paper Award

A team of academics from the Faculty of Arts and Social Science, namely Mohd Yusof bin Zulkefli, Mohd Fauzi bin Harun, Nor Ez-zatul Hanani binti Mohamed Rosli and Hashima Mohaini binti Mohammad, were awarded the “Best of the Best Award (Best Paper Award) in consumerism category”, at the 2nd Asia International Conference of Arts and Design (AICAD) 2018, held at De Baron Resort,Langkawi from 3 to 6 October 2018.


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Prosperous Lunar New Year

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PR Campaign 201/2018: Volunteerism VI- Move it! Move it!

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Grand Launching of PR Campaign 2017/2018-Volunteerism VI

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2017

UTAR Triathlon Challenge 2017


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Commemorating the Life and Works of Shakespeare

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2016

English and IT Tuition

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Psychology Week 2016


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