BACHELOR OF COMMUNICATION (HONOURS)
PUBLIC RELATIONS

(R3/342/6/0191)(03/27)(A7908)

About
The programme addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations within a global environment. Students will develop their knowledge, intellectual, practical and communication skills in a range of contexts, and enhance their creative abilities, analytical skills and management capabilities.

The Bachelor of Communication (Hons) Public Relations emphasizes in-depth understanding of communication theory. In terms of application, students will produce media kits, news releases and audio-visual presentations. They will also learn to organise press conferences, events and exhibitions.

Highlights of the Programme
Some features available in PR Programme make it a well-balanced Programme. The Programme offers well balanced units that comprise theories, communication skills and public speaking, professional writing and academic writing. Others are current issues and practical training such as 13-week industrial attachment, Event Planning and Management, and soft skills. All subjects offered do not only provide knowledge but also skills and practical experience which qualify the students to be hired by potential employers.

Duration
3 Years

Intake
Jan, May and October

Career Prospects

  • PR practitioner
  • Advertising agencies
  • Marketing/Brand management
  • Public affairs executive
  • Corporate communication

PROGRAMME STRUCTURE

  • Introduction to Mass Communication
  • Public Relations
  • Public Relations Writing
  • Advanced Public Relations Writing
  • Public Relations Practices
  • Public Relations Research
  • Corporate Social Responsibility
  • Communication Theories
  • Communication Skills in Public Relations
  • Crisis Communication in Public Relations
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Digital Communication Technology
  • Organizational Communication
  • Social media for Public Relations
  • Media Law & Ethics
  • Industrial Training
  • Project I
  • Project II
Specialisation
  • Introduction to Advertising
  • Design For Media
  • Media Planning
  • Advertising & Society
  • Advertising Copy Writing
Elective Group I (Choose 1)
  • Industrial Relations
  • Customer Relationship Management
  • Service Management
Elective Group II (Choose 1)
  • Fundamentals of Digital Media
    • Digital Technologies & Applications Introduction to Internet of Things & Its Application
University Core & General Studies (MPU)
For Local Student
  • Co-curriculum
  • Communicative English
  • National Language / Other Language
  • Sun Zi’s Art of War & Business Strategies
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban

    • Choose 1:
  • Malaysian Economy
  • Business & Society
  • Introduction to Political Science
  • Culture & Communication
  • Introduction to Sociology
  • Confucianism & Modern Society
For International Student
  • Co-curriculum
  • Communicative English
  • Other Language
  • Sun Zi’s Art of War & Business Strategies
  • Bahasa Melayu Komunikasi 2
  • Philosophy & Current Issues

    • Choose 1:
  • Malaysian Economy
  • Business & Society
  • Introduction to Political Science
  • Culture & Communication
  • Introduction to Sociology
  • Confucianism & Modern Society