Bachelor of Communication (Honours) Public Relations
(R3/342/6/0191)(03/27)(A7908)
Programme Educational Objectives (PEO)
- Produce graduates equipped with public relations knowledge, technical
competency, soft skills, social responsibilities, and professionalism.
- Equip graduates with leadership, teamwork, communication and life-long
learning skills.
- Develop critical thinking and problem solving skills amongst graduates.
- Develop entrepreneurship and managerial skills amongst graduates.
Programme Learning Outcomes (PLO)
- Apply communication theories and concepts in public relations practices.
- Formulate communication and public relations goals by synthesizing information from different sources.
- Demonstrate practical skills using multimedia tools and applications to achieve specific public relations goals.
- Demonstrate team social skills to solve complex issues responsibly.
- Apply various forms of communication skills to deliver accurate information to diverse audience and context.
- Demonstrate skills in use of digital media and data in public relations strategies.
- Apply systematic data analysis in public relations practices.
- Demonstrate initiative and leadership skills to work effectively as an individual or as part of a team.
- Appreciate self-directed lifelong learning skills for sustainable development practices and trends in the industry.
- Demonstrate basic entrepreneurial, managerial and networking skills for innovative ventures in the public relations industry.
- Adhere to the core values of professionalism, ethics and humanism in public relations practices.
