Bachelor of Communication (Hons) Public Relations

Programme Educational Objectives (PEO)

1. To produce graduates equipped with public relations knowledge, technical competency, soft skills, social responsibilities, and professionalism.
2. To equip graduates with leadership, teamwork, communication and life-long learning skills.
3. To develop critical thinking and problem solving skills amongst graduates.
4. To develop entrepreneurship and managerial skills amongst graduates.

Programme Learning Outcomes (PLO)

1. Apply communication theories and concepts in public relations practices.
2. Demonstrate practical skills using multimedia tools and applications to achieve specific public relations goals.
3. Demonstrate initiative and leadership skills to work effectively as an individual or as part of a team.
4. Adhere to the core values of professionalism, ethics and humanism in public relations practices.
5. Demonstrate social skills to solve complex issues responsibly.
6. Formulate communication and public relations goals by synthesizing information from different sources.
7. Demonstrate digital and numeracy skills in handling data-driven public relations strategies.
8. Demonstrate basic entrepreneurial skills and managerial skills to meet the challenges of global economy.