BACHELOR OF COMMUNICATION (HONOURS) ADVERTISING

(R2/321/6/0118)06/24 (A10234)

About
This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

Bachelor of Communication(Hons)Advertising provides in-depth knowledge of the advertising field, and also introduces other areas of mass communication such as public relations. Students are given a strong foundation in design, learn how to integrate the various communication tools into a corporate strategic plan, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations. In addition, students will be provided a solid foundation on the latest in multimedia communication developments.

Highlights of the Programme

  • Capstone project as final year project in which students conduct an actual advertising campaign
  • Practical based learning: hands on projects/assignments
  • Minor in graphic design
  • Industry orientated syllabus
  • Inculcate CSR values in our graduates through out program outcomes

Duration
3 Years

Intake
Jan, May and October

Career Prospects

  • Account manager
  • Copywriter / copyeditor
  • Creative strategy planner / media director
  • Graphic designer
  • Social media influencer
  • Content creator
  • Campaign / sales / promotion manager
  • Brand manager
  • Media planner / buyer

Programme Structure

ANNOUNCEMENT / COMPETITION

Pertandingan Melukis Poster Kepenggunaan

  • Dateline: 25 June 2021

  • http://www.mypengguna.com/v1/index.php/9-pertandingan/20-pertandingan-melukis-poster-pengguna
  • Garis Panduan Pertandingan Video Pendek Dan Poster Bertemakan Norma Baharu Pencegahan Covid-19

    PERTANDINGAN MENCIPTA LOGO DAN SLOGAN KEMPEN KESELAMATAN BERBASIKAL DI PUTRAJAYA