BACHELOR OF COMMUNICATION (HONOURS) ADVERTISING

(R3/0415/6/0001)(06/29)(A10234)

The Bachelor of Communication (Honours) Advertising programme at UTAR offers a comprehensive and specialized approach to advertising, preparing students to become well-rounded and industry-ready professionals. The programme will equip graduates with the cutting-edge knowledge, skills, and creative thinking necessary to thrive in the dynamic and ever-evolving advertising industry. The Bachelor of Communication (Honours) in Advertising at UTAR caters to individuals seeking a career in the dynamic and creative world of advertising, preparing them to become effective communicators, strategic planners, and creative innovators in this ever-evolving field.

Key Features of the Programme
Comprehensive Curriculum - Our programme offers a well-rounded curriculum covering various aspects of advertising, including marketing strategy, copywriting, graphic design, media planning, and digital advertising. A diverse curriculum ensures you gain a broad skill set. 

Industry-Relevant Skills - Our programme focuses on developing practical, hands-on skills in high demand in the advertising industry. This could include training in using industry-standard tools and software. 

Our programme has Industry Connections and provides internship Opportunities A strong network of advertising professionals and companies can provide valuable insights and internship opportunities. Real-world experience is crucial in advertising; internships can be a gateway to future employment. 

Our academic staff have research qualifications and industry Having instructors with real-world experience in advertising can provide valuable insights and connections. 

Facilities and Resources Access to state-of-the-art facilities like design labs, multimedia studios, and up-to-date technology can enhance your learning experience. Our program provides the necessary resources for hands-on projects. 

Portfolio Development 
Our program will help you build a strong portfolio showcasing your skills and creativity. This portfolio is often a key component when seeking employment in the advertising industry. 

Emphasis on Creativity and Innovation 
Our program encourages and nurtures creativity. We incorporate innovative approaches and keep up with industry trends. Our program incorporates a global perspective or offers opportunities for international exposure. 

Our Programs have partnerships with advertising agencies, marketing firms, or industry organizations, providing additional networking opportunities, mentorship, and exposure to real-world projects. 

Strong emphasis on industry-relevant skills
The programme is designed to give students the skills they need to succeed in the advertising industry, such as creative thinking, problem-solving, planning, public speaking and presenting oral and written communication. 

Exposure to a wide range of advertising disciplines
Students will learn about all aspects of advertising, from creative concepts to media planning and execution. 

Opportunities for hands-on experience
Students can apply their knowledge and skills through projects, internships, and other practical experiences. 

Strong faculty with industry experience
The programme is taught by experienced faculty members who have worked in the advertising industry

Duration: 3 Years

Medium of Instruction English

Career Prospects
Graduates may seek employment in the following industries:
  • Advertising Account Executive/Manager
  • Copywriter
  • Digital Marketing Specialist
  • Market Research Analyst
  • Content Strategist
  • >Entrepreneurship