BACHELOR OF COMMUNICATION (HONOURS) ADVERTISING

(R2/321/6/0118)06/24 (A10234)

About
This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

Bachelor of Communication(Hons)Advertising provides in-depth knowledge of the advertising field, and also introduces other areas of mass communication such as public relations. Students are given a strong foundation in design, learn how to integrate the various communication tools into a corporate strategic plan, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations. In addition, students will be provided a solid foundation on the latest in multimedia communication developments.

Highlights of the Programme

  • Capstone project as final year project in which students conduct an actual advertising campaign
  • Practical based learning: hands on projects/assignments
  • Minor in graphic design
  • Industry orientated syllabus
  • Inculcate CSR values in our graduates through out program outcomes

Duration
3 Years

Intake
Jan, May and October

Career Prospects

  • Account manager
  • Copywriter / copyeditor
  • Creative strategy planner / media director
  • Graphic designer
  • Social media influencer
  • Content creator
  • Campaign / sales / promotion manager
  • Brand manager
  • Media planner / buyer

PROGRAMME STRUCTURE

  • Introduction to Advertising
  • Introduction to Social Media Strategy
  • Creative Thinking
  • Design For Media
  • Design Fundamentals
  • Digital Advertising
  • Media Planning
  • Media Publication
  • Public Speaking
  • Typography in Advertising
  • Advertising Copy Writing
  • Advertising Research Methods
  • Advertising & Society
  • Advertising Client Management 
  • Advertising Creative Strategy 
  • 3D Computer Animation 
  •  Multimedia Content Production I 
  • Photography in Commercial Design 
  • Web Page Design 
  • Design Research 
  • Design Campaign 
  • Communication Theories 
  • Digital Communication Technology 
  • Introduction to Mass Communication 
  • Media Law & Ethics 
  • Industrial Training
Elective Group I (Choose 1)
  • Fundamentals of Digital Media
  • Digital Technologies & Applications
  • Introduction to Internet of Things & Its Application
Elective Group II (Choose 1)
  • Positive Psychology
  • Consumer Behaviour
University Core & General Studies (MPU)
For Local Student
  • Co-curriculum
  • English for Mass Communication
  • National Language / Other Language
  • Sun Zi’s Art of War & Business Strategies
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban

  • Choose 1:
  • Introduction to Political Science
  • Culture & Communication
  • Introduction to Sociology
  • Development Trends in Malaysia
For International Student
  • Co-curriculum
  • English for Mass Communication
  • Other Language
  • Sun Zi’s Art of War & Business Strategies
  • Bahasa Melayu Komunikasi 2
  • Philosophy & Current Issues

  • Choose 1:
  • Introduction to Political Science
  • Culture & Communication
  • Introduction to Sociology
  • Development Trends in Malaysia

ANNOUNCEMENT / COMPETITION

Pertandingan UDA Doodle Merdeka 2021

SHOW YOUR SKILLS!
Selangor Youth Skills 2021

  • Registration from 5-17 August 21

  • www.systv.my
  • Pertandingan Melukis Poster Kepenggunaan

  • Dateline: 25 June 2021

  • http://www.mypengguna.com/v1/index.php/9-pertandingan/20-pertandingan-melukis-poster-pengguna
  • PERTANDINGAN MENCIPTA LOGO DAN SLOGAN KEMPEN KESELAMATAN BERBASIKAL DI PUTRAJAYA