This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.
Bachelor of Communication(Hons)Advertising provides in-depth knowledge of the advertising field, and also introduces other areas of mass communication such as public relations. Students are given a strong foundation in design, learn how to integrate the various communication tools into a corporate strategic plan, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations. In addition, students will be provided a solid foundation on the latest in multimedia communication developments.
Highlights of the Programme
Jan, May and October