About
This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

The Bachelor of Communication (Hons) Advertising programme provides in-depth knowledge of the advertising field, and also introduces other areas of mass communication such as public relations. Students learn how to integrate the various communication tools into a corporate strategic plan. In addition, students will be provided a solid foundation on the latest in multimedia communication developments.

Highlights of the Programme

• Capstone project as final year project in which students conduct an actual advertising campaign
• Practical based learning: hands on projects/assignments
• Minor in graphic design
• Industry orientated syllabus
• We inculcate CSR values in our graduates through out program outcomes

Duration
3 Years

Intake
Jan, May and October

Career Prospects

• Account Manager
• Copywriter
• Creative Strategy Planner
• Graphic Designer
• Social media influencer

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Application Form

More Information

PEO and PO

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